PROJECT 3
I embarked on Archive 814, a challenging industry brief presented by the Graphic Design Duo "INCOL". Tasked with crafting the brand identity for an outdoor travel creative agency, I was entrusted with designing elements such as the logotype, website, and phone layout. A unique aspect of this project was that INCOL did not disclose the agency's name, placing significant emphasis on our interpretation of the brand ethos. To inform my approach, I drew inspiration from the grid system employed by A.C.W / Samuel Ross on their website, focusing on specific functions designated to each grid. This structure heavily influenced my own system, particularly in highlighting the agency's collaborations with renowned brands and relevant photographs. Opting for a minimalist approach, I aimed to create a website that was sleek and understated, avoiding an overly bold or flashy aesthetic. INCOL embraced this concept, appreciating the subtle yet impactful design that emphasized the agency's collaborative ventures and relevant imagery.