PROJECT 1
︎ : @bylucialongoria ︎
ZEROTWOZERO was created in the early days of lockdown, a project where Lloyd came to me with the idea. “To represent London cutlture”. Like other London streetwear brands - Cortiez, Clints inc, Thames and Motherlan. We too wanted to show our appreciation for London Culture.
020 is the London telephone area code, where we flipped it to be letters - zerotwozero, highlighting the brands relation to London. Lloyd’s role was more designed focused, though I put a couple words in, creating the logotype, the oval logo and chosen the primary typeface. Where my role lead to more creative direction. How the brand looked on social media, how it was percieved and how it would carry itself further down the line. Organising shoots with models collaborating alongside photographers. And doing successful role out.
We have been ghost for a couple years but might drop something every soon :).
020 is the London telephone area code, where we flipped it to be letters - zerotwozero, highlighting the brands relation to London. Lloyd’s role was more designed focused, though I put a couple words in, creating the logotype, the oval logo and chosen the primary typeface. Where my role lead to more creative direction. How the brand looked on social media, how it was percieved and how it would carry itself further down the line. Organising shoots with models collaborating alongside photographers. And doing successful role out.
We have been ghost for a couple years but might drop something every soon :).
︎Models : @mamadoumargiela & @rosscoredd
promotional video edited by me ︎